Article San Francisco Chronicle:
Music innovators pitch ideas in S.F.
I am still not sure what my issue is exactly with this article but let me start by saying that I am biased. I am an entrepreneur, I run an online music licensing business and no we do not have to wait until 2050 to be successful.
What I like about the article is an American journalist mentioning European initiatives. Thanks, that’s cool, almost unheard of and yes, Spotify and SoundCloud are both pioneers in the music space. Making mistakes is part of the deal but showing guts to do so and the flexibility to adapt is key. Respect.
What I don’t like about the article is the focus. Looking at record labels or online distribution channels like YT, iTunes and Spotify is maybe sexy but by far not the area of the music industry generating money/profit.
And this is going on for over a decade now so this article is not helping investors attending the SF MusicTech Summit or entrepreneurs on a mission to generate money for nextgen DIY composers, bands and singer songwriters.
Can you make a healthy profit serving millions of consumers with a beautiful and sexy GUI on the front-end but licensing deals from the middle ages with labels, CBOs and publishers on the back-end? Nope, you can’t.
So? The real music innovators (title of this article) are the ones who will concentrate on the dirty and by far not coolest job first: innovate the music licensing business. And I don’t mean work out a clean, transparent, healthy licensing deal for the US only. Globally!
If you can change the value chain of music licensing and bypass the traditional players who cannot innovate, you will be rewarded by the ones who make our lives a better place: musicians.
Their trust in you will be the first step towards a successful and flexible music exploitation model. A business model media buyers (the ones with the real cash) will thank you for.
Hessel van Oorschot