All (Bumpy) Roads Lead to Rome
Let me start by expressing my respect to all the Tribe artists already participating in our music business: you’re a heck of a musician, we love you for licensing beautiful songs to us and I believe strongly that together we are building a new comfortable highway leading to Rome.
If the destination Rome would be a thought and a vision for me and the team to live by, what would Rome be like in 2014 and beyond?
- Musicians owning 100% of their (copy) rights and fully entitled to represent themselves will become the most successful industry game changers.
- Musicians will have the freedom and flexibility to stay in control of their music and intellectual property, focus on the things in life they care most about and, at the same time, partner with companies like Tribe of Noise to exploit their music through business models they didn’t even know existed.
- Tribe of Noise expands its global reach to partners and resellers to multiply the revenue we are already generating for you and the other participating Tribe musicians.
So, should I mention our participation in a public consultation on the review of the EU copyright rules, the 2014 roadmap with leading telecom operator KPN, our geographical expansion to (Latin) America and the Middle East, our stronger than ever partnership with Getty Images, the 2014 technology conferences we will participate in or the growing number of (retail) chains broadcasting your music to millions of consumers?
YES, because you should be proud too. Your music is licensed for commercial use around the world while we do everything in our power to create more revenue opportunities and get you fair deals.
Building highways can be challenging and time-consuming so keep doing what you love most, travel of the beaten path and enjoy the bumpy ride. But remember: keep licensing these beautiful songs to us this year. We will do our utmost to surprise you with some “smooth rides” on the freshly paved parts of our highway to Rome.
Hessel van Oorschot
Chief of Noise @ Tribe of Noise